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Cervelo Withdraws As Pro-Team Sponsor

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Last night Cervelo confirmed that it will not continue as a cycling team title sponsor after the end of the 2010 season. Cervelo founders Phil White (left) and Gerard Vroomen (right) stated that:

Cervelo Withdraws As Pro-Team Sponsor

TORONTO, Canada – Last night Cervélo confirmed that it will not continue as a cycling team title sponsor after the end of the 2010 season.

Cervélo founders Phil White (left) and Gerard Vroomen (right) stated that: “certain subtle changes in the rules that govern pro cycling have forced teams to raise their budgets to ensure participation in all the big races, and this is not something with which we are comfortable. We were okay with the significant commitment we originally made to the team, but to increase it is not prudent.”

The Cervélo continue: “to create the best opportunities for riders, staff, sponsors and other stakeholders, a bigger team environment is needed. At the same time, the very positive response to a focus on “more than just racing” has been great.”

“We look forward to continued involvement in pro cycling at the highest level with an emphasis on product R&D, as we have since 2003. To that end, we will announce the details soon.”

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