Rigida Turns into RYDE
Bicycle wheel rims and the brand name Rigida and rims have been closely linked for over eighty years. However, the worlds leading rim maker wants to be recognized by a new, more modern, and more
BOXMEER, the Netherlands – Bicycle wheel rims and the brand name Rigida and rims have been closely linked for over eighty years.
However, the world’s leading rim maker wants to be recognized by a new, more modern, and more powerful sounding name within the bicycle industry. In Hall A7 at booth 105 Rigida is presenting its new brand name: RYDE.
Worldwide, Rigida rims are used in quality bikes assembled by renowned bicycle manufacturers. Dealers have an ingrained understanding of the Rigida products, as they encounter them daily in their workshops and showrooms. But in the 80 years of existence for the Rigida brand name, the world and the bike industry saw major changes. So, it’s time for a more modern and more powerful brand name.
The identity change will be presented at Eurobike 2010 by the rim manufacturer. From September 2010 onward, each rim will be fitted with the RYDE logo.
RYDE: dynamics, quality and flexibility
CEO Jan Willem Ten Dam says, “RYDE is a contemporary brand name with a sleek, modern look. With the RYDE brand name we expect to achieve improved exposure compared to the Rigida name. For all other aspects surrounding our products, we (will) simply continue on the old, successful road and continue to make quality rims with all the knowledge and experience gained in the Rigida period. We will only add passion to it that comes with the use of this more powerful brand.”
Ten Dam adds, “The Rigida management is confident that dealers will continue to support us and propagate our new brand RYDE in the market. In case of further questions dealers can of course contact us. We will gladly answer all questions.”