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BBB Celebrated Anniversary

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Monday night, over 800 dealers from Belgium and the Netherlands celebrated the 20th anniversary of Augusta Benelux, owner and distributor of BBB components. The party took place in a former TV studio where BBB owners Chris Koppert and Frank Moons were interviewed on

BBB Celebrated Anniversary

AMSTERDAM, the Netherlands – Monday night, over 800 dealers from Belgium and the Netherlands celebrated the 20th anniversary of Augusta Benelux, owner and distributor of BBB components. The party took place in a former TV studio where BBB owners Chris Koppert and Frank Moons were interviewed on stage about the company’s successful growth strategy.

“Today our export market generates 75% of our business”, said Frank Moons. “Our shop concept is used by some 850 dealers in the Benelux countries as well as over 15,000 worldwide.”

Once started as a wholesaler and trading company focused on supplying dealers in the Netherlands and Belgium, Augusta Benelux launched its owner parts and accessories brand BBB in the mid nineties. Two important elements of the brand have always been product quality in combination with a shop concept supported by intensive marketing campaigns. Some years ago BBB turned to the professional cycling scene. Today Augusta Benelux is co-sponsor of the Quick Step and Cofidis Pro Tour teams.

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