Giant: Sales Up 40% on Iberian Peninsula
In the first six months of 2010, Giant has booked a sales increase of a big 40% on the Iberian Peninsula. Jos Casla (photo), Giant Europes sales manager for southern European markets, attributes the growth to the
MADRID, Spain – In the first six months of 2010, Giant has booked a sales increase of a big 40% on the Iberian Peninsula. José Casla (photo), Giant Europe’s sales manager for southern European markets, attributes the growth to the successful sales of the full suspension montainbikes.
“We have launched a fierce attack on the middle and lower ranges of the market between 300 and 600 euro”, said José Casla in Correo Del Mercado Deportivo. “So far, both segments were very difficult for us as we met with numerous local competitors.”
Giant’s management has confirmed to Correo Del Mercado Deportivo that the crisis is of course affecting the cycling market but believes “the industry is used to fight in troubled times”. “One way to fight the crisis is investing in technology”, adds José Casla. “It’s a clear sign that Giant invested 32 million last year in R&D, although we will have to wait until 2014 to see the results of this investment.
Casla admits that Giant’s growth figures are also the result of the changing attitude of the Spanish authorities towards cycling. “The Spanish government has become aware of the possibilities of cycling to solve mobility and environmental problems although we are still far behind countries like the Netherlands.”