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Novatec Aims to Become Global Player

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We dont want to be just another Taiwanese supplier but aim to compete with the other global players in the parts and components, says Henry Hinojosa (photo) of Joy Industrials office in California, USA.

Novatec Aims to Become Global Player

“We don’t want to be just another Taiwanese supplier but aim to compete with the other global players in the parts and components”, says Henry Hinojosa (photo) of Joy Industrial’s office in California, USA.

“Joy Industrial was a typical private label manufacturer and the OEM’s are still by far our biggest customers. However we want to expand in new business with our brand Novatec which was founded some five years ago.”

In Europe Novatec has been on the market for some time, but the US office was opened only last year. Henry Hinojosa is based in California and handles sales and service related issues for Novatec in the USA. “We have made a good start in our first year. In April sales levels already reached the Q1 and Q2 forecast.”

“In the past years a substantial number of relatively small OEMs popped up again, especially in California. They are the main customers for Novatec. The Novatec office and warehouse was opened to support our brand building effort.”

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