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Vaude: Catching Green on City Streets

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Vaude’s new Urban Life collection pursues a thoroughly ecological approach in fusing modern lifestyle designs with technical performance. Eco friendly products made from bluesign approved fabrics, organic cotton and recycled textiles are now turning up with cutting-edge urbanite looks.

Vaude: Catching Green on City Streets

Vaude’s new Urban Life collection pursues a thoroughly ecological approach in fusing modern lifestyle designs with technical performance. Eco friendly products made from bluesign approved fabrics, organic cotton and recycled textiles are now turning up with cutting-edge urbanite looks.

In the Urban Life Collection Vaude has placed the focus on changing needs arising from an on-going shift in values towards greater environmental awareness, affinity to nature and the desire to make more conscientious purchasing decisions. The new apparel line is designed to suit a growing segment of urban cyclists and daily bikers who are deciding to switch to their bikes for short-range trips and daily commutes to work.

Vaude’s popular bike bags made from recycled material remain in the product range and are a perfect compliment to these eco textiles. Catching green in city traffic takes on a whole new meaning – the ecologically sound, CO2 emission-free way to hit the streets is wearing high-performing, environmentally-friendly bike gear.

The Urban Life collection contains 5 women’s and 5 men’s models that all carry the name Midtown. Each individual piece comes with added ecological value. The stylish Midtown weather protection jackets and comfortable hoodies are made with bluesign approved fabrics. The main materials are manufactured in accordance with the stringent bluesign standard for maximal resource conservation and skin-friendly production.

Vaude has chosen to go with organic cotton and recycled fabrics for their Midtown pants and T-shirts to match. The production of organic cotton requires no use of pesticides, chemical fertilizers and genetic manipulation. The recycled fabrics are made using recycled PET bottles. This reduces the environmental impact by almost 50% as compared to new production. 

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