BH Bikes to Distribute Zixtro Bags
BH Bikes has signed an agreement with Zixtro Inc., Taiwan to distribute the Zixtro brand bike bag line. BH Bikes will be the exclusive distributor in Spain, Portugal and France for Zixtros bike gear bags including
VITORIA-GASTEIZ, Spain – BH Bikes has signed an agreement with Zixtro Inc., Taiwan to distribute the Zixtro brand bike bag line. BH Bikes will be the exclusive distributor in Spain, Portugal and France for Zixtro’s bike gear bags including saddle bags, handlebar bags, pannier bags, rear racks, backpacks and messenger bags. Zixtro is a hot new brand in its current markets like Taiwan, China, Australia, Korea, Malaysia, Singapore, Indonesia and South Africa.
The agreement is effective immediately and BH Bikes will begin distribution by the end of December when the first shipments are expected.
“BH Bikes’ extensive network with independent bike dealers is the perfect match for Zixtro to start its brand-building in Europe”, said Tell Tan, VP Sales, Marketing and Branding of Zixtro Inc., Taiwan. “We have chosen BH Bikes because we share the same philosophy on innovative product development, while in the meantime, BH Bikes is impressed me with its flexibility and effectiveness on marketing strategy.”
“We are aiming at the long-term partnership together with profit growth and Zixtro’s product line will be one of the key components to ensure our success”, said Gilles Halbwachs, General Manager of BH Bikes. “Zixtro has established itself as a leading bike bag brand in Asia and Australia. Adding it to our portfolio will enable us to expand our market share on its magnificent potential.”
“Partnership with BH Bikes in Europe is an incredible value for Zixtro brand. We will be able to extend the reach of the Zixtro brand”, added Tell Tan of Zixtro.