Electric Bike Sales Losing Momentum in Leading European Pedelec Market
During the first six months of 2010 sales of electric bikes in the leading European market for such bicycles, The Netherlands, dropped by 1%. The drop indicates that the e-Bike trend is losing momentum now that there are more than
AMSTERDAM, the Netherlands – During the first six months of 2010 sales of electric bikes in the leading European market for such bicycles, The Netherlands, dropped by 1%. The drop indicates that the e-Bike trend is losing momentum now that there are more than 600,000 electrically-assisted bicycles in the Netherlands.
According to a market survey held by GfK Marketing Services Benelux and published by the Dutch industry association RAI Vereniging and Dutch dealer organization BOVAG, the turnover made with e-Bike sales increased with 1% in the first half of the year. Comparing the outcome of the 2010 survey with the results from the same survey of 2009; e-Bike sales in the Netherlands stood at 103,950 units.
During the first six months of 2009 a total of 105,000 electric bicycles were sold; 75,000 through bike dealers and 30,000 via retail chains like Halfords, supermarkets and Do-It-Yourself stores. During the whole year of 2009 a total of 153,000 e-Bikes were sold in the Netherlands. Last year one out of every eight bicycles sold was an e-Bike which is on average three times more expensive than a regular bicycle.
The dealer channel performed outstandingly well in e-Bike sales during the first half of this year. According to the RAI association; dealers managed to sell 8% more electric bikes compared to the same period in 2009 while their turnover increased by 11%. However, for regular bicycles the dealer channel saw its market share drop with a big 5% to an all time low of 65%. Dealers saw their sales in city & trekking bikes as well as in all other categories drop by 14% in volume and 6% in turnover.