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Messingschlager’s European Launch of Tour de France Brand

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Without doubt the most famous brand in the bicycle industry worldwide. At Eurobike Messingschlager presented a complete line of Le Tour de France labelled products. The German company obtained a worldwide license to sell cycling related products branded with the name of the most illustrious road race in the world.

Without doubt the most famous brand in the bicycle industry worldwide. At Eurobike Messingschlager presented a complete line of “Le Tour de France” labelled products. The German company obtained the European license to sell cycling related products branded with the name of the most illustrious road race in the world.

The Tour de France is an unrivalled iconic cycling brand being played out within the reach of millions of spectators and broadcasted to hundreds of millions of viewers in 200 countries that far exceeds the media footprint of all other bicycle brands combined.

Annually the Tour de France is broadcasted in nearly 200 countries, covering 3,860 hours of TV program, creating more than 3.5 billion TV contacts, with more than 10 million spectators resulting in over 90% awareness level in many countries.

The product line contains a wide range of products like, bags, battery lamps, locks, bicycle computers, saddles, pedals, cables, pumps, gloves, helmets and off course the water bottles. All products and packages are coloured in yellow and black, carrying the well known Tour de France logo.

 

 

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