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Hayes Increases its Presence in Europe

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Hayes Bicycle Group is intensifying its focus on Europe. The US based component maker announces it will be opening a company owned sales and marketing office as well as a warehouse in Europe. In previous years,

Hayes Increases its Presence in Europe

MEQUON, USA – Hayes Bicycle Group is intensifying its focus on Europe. The US based component maker announces it will be opening a company owned sales and marketing office as well as a warehouse in Europe.

In previous years, Hayes Bicycle Group products were represented in Europe through Bernd Pflüger, an independent agent. As the company and brands: “Mature our structure in Europe needed to be addressed,” says Adam Micklin, director of global sales in a meeting with Bike Europe. “We are now getting our service level for OEM’s and Aftermarket distributors up to the standards they require.”

During the meeting with Bike Europe sales director Micklin explains that after the integration of Wheelsmith and Answer/Manitou which Hayes acquired in 2006, the company was reorganized in order to get the right infrastructure in place. This was followed by solving the quality issues at Manitou as well as refreshing the line-ups of Answer and Hayes.

“Now we are getting into the next phase which is focused on sales, marketing and distribution,” says Micklin. “At the upcoming Taipei Cycle Show we will launch lots of new products. The new product lines for Hayes disc brakes, Manitou suspension forks and shocks, Sun Ringlé wheels, rims and hubs, Wheelsmith spokes and wheel-building services and Answer handle bars, stems and shoes; clearly reflect the maturity of our brands.

“We are now on par with the other A component brands. Moving forward, we are confident that we can provide better service and support in Europe by establishing our own operations. Communication with our headquarters and global supply chain can be had without delay, all resulting in better service for our customers.”
    
A formal announcement of the Hayes Bicycle Group European headquarters with details of staff and structure will follow in the coming weeks.

 

 

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