SRAM Implements DSD Structure in Nordic Countries
In order to be able to support its growth in OEM and Aftermarket business, SRAM has been investing in both personnel and infrastructure. Part of this strategy has seen the growth of SRAM’s Dealer Service Direct (DSD) and Technical Centre structure from a single location in Germany to a multi-regional
ÅRSLEV, Denmark – In order to be able to support its growth in OEM and Aftermarket business, SRAM has been investing in both personnel and infrastructure. Part of this strategy has seen the growth of SRAM’s Dealer Service Direct (DSD) and Technical Centre structure from a single location in Germany to a multi-regional effort across Europe. To further support this growth, the program will now move into the Nordic region in partnership with Dan Agentur.
“We are making a significant direct investment in a new service proposition, designed to offer best in class support to dealers, and its OE customers,” says Robert Priest, SRAM Director of Sales Europe. “This new DSD structure is an addition to what has already been established by our European distributors. As we reviewed the Nordic market it was evident that a similar approach was required. Given the scope of broader requirements we decided to enter into a joint venture with Dan Agentur to develop the DSD into a full service Technical Centre, as completed already in the UK with Fisher Outdoor.”
“SRAM’s wide range of Aftermarket goods and spare parts can be delivered either directly from our central warehouse in Denmark or through our merchant partners” says Svend Møller of Dan Agentur. “SRAM services for the region will be performed by four SRAM dedicated technicians centralized in Denmark. In March additional local satellite service centers will open in Oslo (Norway) and Finland. I am very excited with the new products in line for model year 2012 and the opportunity the new structure allows.”
The new regional “Cycle Service Nordic” will be located in Denmark. This offers SRAM the ability to expand the workshop and combine it with a dedicated show room and training facility, offering access to a higher sales stock level for the regions IBD network. This workshop will have direct links into SRAM’s DSD structure and be treated as a SRAM location.
Dan Agentur will move into representing all countries within the Nordic region for both Sales and Product Service. Working alongside existing Wholesale and Distribution partners effective March 1st, 2011 under the banner “Cycle Service Nordic” they will be offering their expertise in SRAM Product Service. They will continue to work with all existing partners in each country, Norway, Denmark, Sweden, Finland and Iceland.