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Easton-Bell Announces ‘Aggressive Pan-European Growth Strategy

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Last week Easton-Bell Sports Inc. announced an ‘aggressive pan-European growth strategy’ for its Giro, Bell, Easton cycling and Blackburn branded businesses. Paul Stratta (photo) is to manage this strategy as Managing Director-Action Sports, Europe. Stratta is to:

Easton-Bell Announces ‘Aggressive Pan-European Growth Strategy

VAN NUYS, USA – Last week Easton-Bell Sports Inc. announced an ‘aggressive pan-European growth strategy’ for its Giro, Bell, Easton cycling and Blackburn branded businesses. Paul Stratta (photo) is to manage this strategy as Managing Director-Action Sports, Europe. 

Stratta is to: “Lead the Giro, Bell, Easton cycling and Blackburn products across the European territory with renewed vigor and commitment to this critical market.” This says Steven Bigelow, President, Action Sports in last week’s Easton-Bell press release.

On his role, Stratta comments: “Easton-Bell Sports is at an exciting crossroads, and I am pleased to help guide its accelerated European growth strategy. Our goal is to ignite a resurgence of our brands.”

Stratta’s previous roles include GM / Commercial Director (Europe North) at the Coleman Company, VP – Global Marketing at Hi-Tec Sports, Country Manager at Coleman’s Argentina subsidiary, as well as International Director at Alpargatas for Argentina and Brazil.
 

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