Joshua Hon Presents New Folding Bike Brand: Tern
Today Tern Bicycles has been officially launched by Joshua Hon and his team (photo) at an unveiling ceremony in Taipei, Taiwan. Tern Bicycles will focus on folding bicycles for urban transport. Bicycle industry media from
TAIPEI, Taiwan — Today Tern Bicycles has been officially launched by Joshua Hon and his team (photo) at an unveiling ceremony in Taipei, Taiwan. Tern Bicycles will focus on folding bicycles for urban transport.
Bicycle industry media from around the world, as well as major bicycle parts suppliers and industry representatives were in attendance for the launch of the new company.
Tern Bicycles is headed by General Manager Florence Hon. Vice President is Joshua Hon. They decided to start the new company and Tern Bicycles as: “We were running into a variety of issues with the Chinese factory that holds the Dahon trademark in some countries.”
“We did some amazing things at Dahon, including kick-starting the entire folding bike revolution,” stated Hon. “But we wanted to take things even further. After a lot of soul-searching, we decided that it would be better to start with a fresh clean slate, and after seeing the 2012 product line, we know we made the right decision.”
Tern is head-quartered in Taipei, Taiwan, with subsidiary companies in the United States and China. The Tern Bicycles team is made up of the core people that were responsible for product development, sales, marketing, and distribution for Dahon over the last twenty years.
Tern also has team members working in satellite offices in Austin, Texas; Humboldt, California; Bend, Oregon; London, England; Turku, Finland; Stuttgart, Germany; Taipei, Taiwan; Shanghai, China; and Schaffhausen, Switzerland. The company currently employs 70 people.
A press release on the launch event further states: “Tern bicycles represent a fresh rethink about transportation in an urban environment. Rather than trying to maximize speed, the Tern team is focused on safety, comfort, convenience, and portability. Significantly, every Tern bicycle is highly portable, folding to integrate seamlessly with mass transit systems and tighter urban spaces.”
“We’ve definitely got some ex-racers and weight weenies on the product team but as a group, we’re much more focused on how to design better luggage systems so it’s easier to do your grocery shopping with one of our bikes,” continued Hon.
Tern will kick off the 2012 season with a line-up of 21 bicycles, ranging in price from US$ 400 to US$ 3,000. Tern will also offer a line of unique accessories for its bicycles so riders will have the chance to upgrade functionality and customize their bikes. Shipments to distributors will begin in the fall of 2011. Leading bicycle distributors in more than 30 countries around the world will distribute the 2012 Tern line.
“As corny as it may sound, we started Tern to make a difference,” concluded Hon. “We love our bikes and designing cool new components but we are also excited that we’ll be donating a minimum of 1% of profits back to environmental and social causes.”
Tern will be showing its product lineup at the Eurobike and Interbike bicycle trade shows later this year.
More at: www.ternbicycles.com