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Shimano Europa and Vittoria Partner in Distribution

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Shimano Europe Bike Holding will start the distribution of Vittoria and Geax tyres from September 2011. The collaboration will be effected for France, Sweden, Norway, Finland, The Netherlands, Belgium and Luxembourg. Both tyre brands are owned by

Shimano Europa and Vittoria Partner in Distribution

NUNSPEET, the Netherlands – Shimano Europe Bike Holding will start the distribution of Vittoria and Geax tyres from September 2011. The collaboration will be effected for France, Sweden, Norway, Finland, The Netherlands, Belgium and Luxembourg. Both tyre brands are owned by Vittoria Industries Ltd. Geax is the off-road division of the Vittoria Group, which draws its name from the legendary Vittoria brand, best known for its high quality road bike tyres and tubulars.

Rudie Campagne CEO and President of Vittoria Industries Ltd. is very content about the new distribution agreement. “Shimano’s European sales offices have great knowledge in bringing products to customers, and Vittoria can profit greatly from the Shimano distribution power.” Vittoria Industries Ltd. is one of the largest race bike tyre producers in the world with an annual production of more than 5 million tyres and 900,000 tubulars.

“Both Shimano and Vittoria are brands that have a lot of experience in manufacturing its own products. We are looking forward to work closely together, so we can share our expertise and learn from each other” said Marc van Rooij, President of the Shimano Europe Holding. “Both Vittoria and Geax are premium brands that will be great additions to our already strong product portfolio.”

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