Pro-Lite Opens European HQ
The new wheel building facility in Europe is still somewhat of a secret, but thats not the case for Steve Fentons (right) Pro-Lite new European HQ overseen by industry veterans Katerina Rejchrtova (left) and Dieter Wolter. Thing are already
TAICHUNG, Taiwan – The new wheel building facility in Europe is still somewhat of a secret, but that’s not the case for Steve Fenton’s (right) Pro-Lite new European HQ overseen by industry veterans Katerina Rejchrtova (left) and Dieter Wolter.
Things are already moving along at the new wheel building facility in Europe, where tens of thousands of wheelsets will be hand-built for OE and AfterMarket customers of Pro-Lite. Also the new European office is adding a new dimension to the company and forging new ground in the business of making wheels.
According to Pro-Lite CEO Steve Fenton, the new manufacturing expansion enables improvements to both efficiency of production and value to the customer. Eliminating the need to ship containers “full of air”, the new factory assembles pre-made hubs and spokes with European made rims.
The benefits of keeping production close to customers are obvious: shorter lead times, improved value from the reduction of wasted shipping costs and greater control and involvement for volume customers who have improved access to production level staff. The benefits go even further though, as keeping money and jobs in Europe works to strengthen the European economy and the reduced volume of freight helps lower the CO2 impact. This new way of doing business and thinking about manufacturing stands out in an industry increasingly disappointed by the pitfalls of outsourcing and stands to set a model for other businesses in a time where economy and ecology both have little margin for waste.
At the upcoming Eurobike Show Pro-Lite displays within the Winora section. Here the carbon specialist launches a new programme to support their dealers which is called “100 Dealer Project“. “This project is tailored to support dealers who focus on selling Pro-Lite’s extensive range of hand built products. Each of these dealers will provided with an exclusive package to support them. To make this special offer complete and easy for everyone, the special offer kit will include all the parts necessary to make a truly mouth-watering build,” says Fenton.