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Riese & Mueller Kicks Off Hybrid Offensive at Eurobike

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“We are convinced that the e-bike will change mobility in Europe for ever”, says Heiko Mueller, managing director of Riese & Mueller. “The e-bike provides the bicycle industry with a long term growth product. We are already

Riese & Mueller Kicks Off Hybrid Offensive at Eurobike

“We are convinced that the e-bike will change mobility in Europe for ever”, says Heiko Mueller, managing director of Riese & Mueller. “The e-bike provides the bicycle industry with a long term growth product. We are already focusing on this market segment. The continuing high demand encourages us in our project to become market leader in the e-bike premium segment in Europe.”

“Our existing product range is the basis for growth”, says Markus Riese managing director of Riese & Mueller. “A robust design and full suspension makes them the perfect fit for support by electric motor.”

The Darmstadt based manufacturer is confident that its ambitions can be achieved in cooperation with retailers. “The sale of e-bikes brings big changes for retailers. The business is exciting but also more complex. We want to be a true partner for the IBD”, explains Heiko Mueller.

To support the IBD, Riese & Mueller developed a 3-point program for their ‘hybrid offensive’ that will be kicked off at Eurobike. First of all: the right bike for each customer. Riese & Mueller’s mission is to provide the right bike for each type of customer. Therefore the company supplies a wide range of drive systems. Second: the e-bike has to function and be most reliable. Riese & Mueller is currently working on optimizing existing drive systems.

From 2012 there three models in 13 variants will be equipped with the Bosch electronic system. Third: IBDs can only concentrate on its core business if he is supported by his suppliers. Riese & Mueller will provide extensive training programs to make engineering documentation understandable as well as professional training on the site. During the 2011 season Riese & Mueller already made a mobile workshop and a newly created technical staff available to its customers.

“With this initiative, a clear strategy and a unique brand positioning we are ready for the future. The attractive brand awareness, unique products and excellent reviews are also key competitive advantages”, says Heiko Mueller.

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