Selle Royal Takes Over Retul Bike Fitting Systems
Selle Royal, the Italian saddle and component manufacturer, acquired Retul. Founded in late 2007, Retl is one of the main providers of 3D
POZZOLEONE, Italy – Selle Royal, the Italian saddle and component manufacturer, acquired Retül. Founded in late 2007, Retül is one of the main providers of 3D motion capture bicycle fit technology, dynamic bike fit education, and cycling specific software applications.
“The Selle Royal Group is a perfect fit for Retül”, said Franko Vatterott, co-founder of Retül. “Not only do we share the same passion for helping riders feel good on their bikes, but also our small company stands to gain incredible global support from the well-established Selle Royal network, and an enhanced ability to quickly bring our next generation technology to market.”
“We address our mission to improve the ride experience for all cyclists through innovation, technology development and by designing and manufacturing quality products,” explained Nicola Rosin Selle Royal Group’s European VP of Sales and Marketing & fi’zi:k’s Brand Director.
“But without a proper fit, quality products have little bearing. Even when discussing saddle choice through Spine Concept, we say, start with fit. If you’re not fit correctly on the bike, you’re not going to be comfortable, you’re going to have a negative experience and you’re not going to be motivated to ride. The Retül technology fits great to fulfill our mission”, says Nicola Rosin.