The Dutch Healthier on E-Bikes
The Netherlands is a true cycling country. On average fifteen minutes are spent on a bicycle each day. A third of the Dutch people are cycling for health reasons. Also more and more people abandon their
AMSTERDAM, the Netherlands – The Netherlands is a true cycling country. On average fifteen minutes are spent on a bicycle each day. A third of the Dutch people are cycling for health reasons. Also more and more people abandon their car in favour of a bike: about 70% because of health and a 40% for environmental reasons*. However for distances over 8.6 kilometers the Dutch still are using their car.
These are just a few results of the report ‘The Cycling Dutchman’, conducted by market researcher Blauw, commissioned by Royal Gazelle. A part of this ‘Assessment on Electric Cycling’ was a survey among people who were riding an e-bike. It reveals that the Dutch would more often ride a bicycle if they owned an e-bike. How healthy cycling is the Dutch can calculate easily; www.gazelle.nl/fietscalculator presents a clear view on the carbon footprint, calories used and the money saved by cycling.
In recent years the e-bike has been marching on tremendously in the Netherlands. Still this product has to deal with a number of prejudices: about 42% of the Dutch considers it to be a bicycle for the elderly or the physical disabled people. The assessment also reveals that just a few people visit a bicycle dealer to make a test ride. To show people the convenience of an e-bike, test rides were organized by Gazelle throughout the country in the past month.
Survey during the test ride
To measure the effects of these test rides instantly, the independent market research agency Blauw Research conducted the survey on the impact of electric cycling. During this survey, questions were not only asked before and afterwards, but also during the test ride. Some striking differences were noticed regarding the cycling experience. At the beginning of the test ride some 70% of the respondents stated that an e-bike rides (much) better compared to a common bike. At the end of the test this figure had gone up to 90%. About 60% considered buying an e-bike in the future.
As a result of this survey it seems that the Dutch will be healthier in future. After a test ride, 6 out of 10 people thought they would cycle more often and at longer distances when riding an e-bike. From them, 43% said they would do this because it is easier to drive longer distances. “Electric cycling is more fun” is the main reason for 20% of the respondents, while 10% would cycle more often for health reasons.
* ‘The Cycling Dutchman’, conducted by Blauw, commissioned by Koninklijke Gazelle.