Dremefa/Bobike Looks for International Expansion
By appointing Ronald Scheppink and industry veteran Rob Beset (former Batavus MD) as MD’s, Dremefa (Bobike) owner Hans Drexler takes a new route. For the Bobike brand it means a closer focus on innovation and marketing as well as big ambitions for international expansion. The company is looking to contact new business partners at its Eurobike booth. Dremefa/Bobike is at hall A7; booth 409.
Bobike’s motto remains ‘Made in Holland’, with a 100% production plus the R&D department in Doesburg, The Netherlands. All is done in-house with cold forging, tool-making, plastic molding, assembly, and warehousing, plus a development department.
Former Batavus manager
Mid February Rob Beset, known throughout the industry as former Batavus manager, also joined the Dremefa ranks – as managing director. Beset has extensive know-how, a business background, and a thorough knowledge of product development and marketing. Within the board his focus will be on both the dealer and consumer side of marketing.
Beset says, “We are going to push marketing further, because at Dremefa marketing deserves more attention. We will also intensify our focus abroad. At the same time the innovation process will be scrutinized, because in this field improvements can be made.”
Focus on export
As said there’s a growing focus on export. Export countries within the EU are Denmark, Scandinavia, Germany, Switzerland, France, Greece, Austria, Spain and Portugal. Outside the EU Dremefa exports to, amongst others, Singapore, Brazil, Indonesia, North-America, Canada, Iceland, and Colombia. In a lot of countries Bobike is sold at sports retail chains, a mixed sector which often also sells bicycles.
Unique selling points
A unique selling point of Bobike seats is the double wall shell. A functional innovation is the 3 point harness, on the market since last January. Toilsome clicking into place between the child’s legs is history, because the harness is fastened at the top of the backrest.
Reinforced with K2 plastics
Moreover, the shoulder pieces of the belt are reinforced with K2 plastics for keeping the shoulder straps in place, even when the child dozes off or tries to wriggle out. For wind screen and upholstery a new technique has been developed, a textile cover ‘glued’ by means of in-mold labeling (iml). Due to a Teflon layer, the fabric is stain and water resistant.