Cannondale Title Sponsor of Pro Cycling Team
BETHEL, USA – Following a successful Tour de France Cannondale significantly increased its investment with Brixia Sport to become the title sponsor of their pro cycling team, newly named “Cannondale Pro Cycling Team.”
The relationship is effective January 1, 2013. For 2013 and beyond, Cannondale and the team will focus on the development of a young stable of incredible talent including Peter Sagan, the winner of the Green Jersey at the 2012 Tour de France, Moreno Moser and Elia Viviani. These riders will, in turn, be guided by committed veterans like Ivan Basso.
Cannondale began its relationship with the team in 2007 as the technical sponsor for the Liquigas Pro Cycling Team. In January of 2010, Cannondale became a co-sponsor of the Liquigas-Cannondale Team. Since 2007, the team has won: three Grand Tours including the Giro d’Italia in 2007 and 2010 and the Vuelta a Espana in 2010; two Tour de France jerseys, including the 2009 Polka Dot and the 2012 Green Jersey; and, countless prestigious individual races.
“Cannondale is excited to partner with Brixia Sport to be the title sponsor of the Cannondale Pro Cycling Team. Innovation leadership is part of our DNA. For the past six years, it has been a thrill to watch the team push their limits on our bikes as we push the boundaries on what those bikes can do,” said Bob Burbank, General Manager, Cannondale.
“With the title sponsorship, our dealers and consumers can expect to see us really challenge the status quo and develop programs and opportunities that demonstrate our continued commitment to professional cycling in new and exciting ways that will be undeniably Cannondale.”