Zéfal and Unior Join Forces on French Market
JARGEAU, France – Zéfal, French pump & accessories producer and Unior, Slovenian hand tools producer have joined forces on the French market. With newly established sales strategy by Zéfal to supply the French dealers directly, Unior’s bike tools will also be distributed to the IBDs without the intervention of a wholesaler.
Matthieu Brunet, Zéfal General Manager: “We were looking for a high-end tool brand to complete our program to the French dealers and we are very pleased to start this partnership with Unior. Both companies are European manufacturers with high quality accessories.”
The majority of the operations for Unior will be handled by Unior France, Unior’s subsidiary company. Nicolas Mroz, General Manager of Unior France: “Entering the bicycle market with a company like Zéfal gives us great opportunity to reach many dealers and offer our products to wide range of professional and amateur users.”
Both companies share very long tradition. Zéfal has a history of producing bicycle pumps & accessories for more than 130 years, while Unior has been producing hand tools since 1919.
Unior’s Bike Tools range includes more than 200 specific bicycle tools, next to the 6,000 different tools from the other programs that also include a wide range of basic tools and workshop equipment. The majority of tools are made in one of the four large production facilities in Slovenia.