Dutch Royal Highness Assembles 14 Millionth Gazelle
DIEREN, the Netherlands – Pon Holding’s owned Gazelle invited Princess Margriet, member of the Dutch Royal Family, to celebrate the production of the 14 millionth Gazelle last Friday. The Dutch icon bicycle brand is also celebrating its 120 anniversary.
The jubilee model of Gazelle is, of course, an e-bike. At the moment 25% of all bicycles sold by Gazelle are e-bikes. According to Gazelle 2013 will mark the breakthrough of the electric bicycles among younger customers. A growing number of commuters will start to use the e-bike as an alternative for a car or public transport.
Prior to final assembly of the jubilee bike by Princess Margriet, Gazelle’s GM Jaap Merkus explained what those 14 million bikes means in statistics: it stands for 210 million kilogram of steel, 4.2 billion parts and components, assembled by 7,000 Gazelle employees. If you would put those 14 million Gazelle bike in a row, it would stretch from the Netherlands as far as Hawaii.
Up to 40% e-bikes
By 2016 Gazelle expects to assemble its 15 millionth bicycle. At that time 40% of the production in Dieren, the Netherlands will be with e-bikes.
Support for children with muscular dystrophy
As part of the 14 millionth bicycle celebration, Gazelle handed out three e-bikes to parents of children with muscular dystrophy. The new e-bikes, who will give them a little push when cycling, were handed over as part of the festivities last Friday. The bikes are unique carrying production numbers 14,000,001, 14,000,002 and 14,000,003.