News Article

SRAM Reorganizes European Marketing


SCHWEINFURT, Germany – To serve its road, MTB and urban segments SRAM has recently changed its European marketing team. Three experienced managers with strong SRAM backgrounds will lead the new organization.

SRAM Reorganizes European Marketing
SRAM’s European marketing team: Tobias, Gaetan and Elmar (left to right).

Each of these leads will be reporting to David Zimberoff, SRAMs global marketing director. “I have worked with these guys for many years now. They each bring a unique talent to our global team and will help to further strengthen our brand position in Europe“, said Zimberoff.

Gaetan Vétois
SRAM has appointed Gaetan Vétois as SRAM European Marketing Manager. In this role he will partner with the OE Sales, Aftermarket, Dealer Marketing, and MarCom teams to effectively support each of their needs. Gaetan also will coordinate the European Road Brand topics partnering with the U.S.-based SRAM, Zipp and Quarq product-and-marketing teams to implement local plans.

Tobias Erhard and Elmar Keineke
Tobias Erhard has been promoted Global Urban Brand Manager. He has a solid experience with the German market. Elmar Keineke remains the European MTB Brand Manager, a position he was assigned in July 2011. He has been with SRAM for 8 years, previously covering the roles of European MTB Marketing Manager and European MTB PR Coordinator before moving to his current position as European MTB Brand Manager.

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