BMW Motorcycle to Focus on E-Mobility
MUNICH, Germany – The BMW Group implemented a strategic realignment at its motorcycle division. Part of this restructuring was the sale of Husqvarna motorcycles to Pierer Industrie AG, owned by KTM CEO Stefan Pierer.
BMW Motorcycle division will change its focus to urban mobility and e-mobility with new products. This decision was taken in the context of changing motorcycle markets, demographic trends and increasing environmental demands.
New products for urban and e-mobility
By restructuring the segment, the BMW Group will concentrate on expanding and utilizing the resources of the BMW Motorcycle brand. The company entered the urban mobility segment in 2012 with the C 650 GT and C 600 Sport maxi-scooters.
The next step in the expansion of the product line-up in this segment will be the series launch of the “C evolution” electric scooter in 2014. Further innovative vehicle concepts are also under consideration. Drive trains will include both environmentally-friendly combustion engines and pure electric drives.
BMW Motorrad’s move reflects the BMW Group’s overall focus on identification of trends, such as megacities and traffic density, as well as environmental issues.
Double Husqvarna sales
Pierer’s KTM also owns the Husaberg, a Swedish brand founded by two engineers in 1988 after Husqvarna motorcycle moved its operations to Italy from its Scandinavian home. “I want to see Husqvarna sales double in five years’ time to 20,000 motorbikes”, said Stefan Pierer. Instead of a full integration of both companies, Husqvarna and KTM will be managed separately, while reaping the benefits of using common components.