Randy Remue Joins Museeuw Bikes
LOKEREN, Belgium – Museeuw Bikes hired Randy Remue (35) as its new commercial director. Remue has seventeen years of experience in the bicycle industry. Previously he worked for well-known companies like CatEye, Trek Bicycle Corp. and Eddy Merckx Cycles.
Randy Remue will also participate in Museeuw Bikes via his company +4Cycling. This marketing and sales agency represents OEMs and brands as agent and sales partner.
Repositioning the brand
For Museeuw Bikes the new commercial manager Randy Remue started with a complete restyling of the Museeuw bike brand including the development of a new logo. To reach a larger target group, Randy Remue also reduced the average sales price.
At last February Belgium’s biggest cycling event Velofollies, Museeuw Bikes exhibited its new presentation concept for the first time. Bicycles are no longer shown per model, but per color in combination with matching cycling wear.