Distribution Rights Solex E-Bikes Changed Hands
LE BOURGET, France – Solex e-bikes are no longer distributed through D’Ieteren Sport Group (Power to Wheels). The distribution rights for Europe are taken over by MGF Easybike Groupe based in Le Bourget, France.
Created in 2005 by Gregory Trebaol, the Easybike Group manufactures, develops and distributes electric bikes. Easybike holds the license for the distribution of the whole Solex range in France since 2010. Since 2011 Easybike is also in control of the production of the whole new 100% electric Solex range.
Next to production Easybike took over the Solex distribution rights for the whole of Europe at the end of March. The company reports: “Easybike-Solex is now directly involved in the distribution of its products and has reduced the number of intermediaries thus enabling better responsiveness and greater competitiveness.”
D’Ieteren – Power To Wheels
Easybike also points out: “D’Ieteren Sport (Power to Wheels), which was previously in charge of the distribution of the Solex brand in Europe, withdrew totally from the Solex European distribution network (Belgium and the Netherlands included).”
In a separate press release D’Ieteren – Power To Wheels, that since January 2011 had the Solex license for Europe, reported that the company will concentrate further on e-bikes with a complete new offering of high-end and promising models from the brands D-Cycle and AVE.
Seeking new distributors
Due to these changes Easybike is seeking new distributors for 49 countries, some of which are already operational. The Easybike group will present its 2014 development strategy for its two brands at the Shanghai Bicycle show (May 6th to May 9th 2013).