Hutchinson Opens Office for German Market
MONTARGIS, France – The French bicycle tire manufacturer Hutchinson, the last one with a production base on its home market, changed its European market approach.
To strengthen its position on the German market Hutchinson opened an office in Mannheim. The German office will be headed by native German representative, Andreas Länger (photo).
“For our bicycle products Germany is undoubtedly the most important in Europe”, explains Hutchinson’s spokeswoman Clémentine Sillam. “Therefore we decided to open our own base there in order to be closer to the market.”