Dutch Gazelle Builds New Modern Factory
There have been frequent rumors of a relocation of production, but last Friday Gazelle announced that they will invest more than 10 million euros in a new plant in their current location in Dieren, the Netherlands from the end of 2013.
The current historic office building will be converted into a modern office whilst preserving the characteristic style of the early twentieth century. According to Ferdi Ertekin, Marketing Manager of Gazelle (part of Pon Holdings), the plant will become the most modern of its kind in Europe, and will also include the production of electric bicycles: “This investment is one of the main pillars of the strategic ambition on strengthening Gazelle’s leadership in the Netherlands and to become the number one premium brand in electric bicycles in Western Europe. We anticipate a growth in the electric bike market in Western Europe. Gazelle, as the number one brand in the number one bike country, wants to serve these growing markets with innovative quality bikes and a new modern factory fits this ambition.”