Keeway Changes Distribution in France and Benelux
WENLING, China – QianJiang Group, which operates scooter brands Benelli and Keeway as well as Goccia for e-bikes, has entered into an exclusive distribution agreement for France and the Benelux countries with its French importer DIP S.A. based in Marseille.
Keeway France with its operational manager Henk Buiter started in 2012 with the distribution of Keeway scooters in the Benelux countries. Up to the end of June this company will continue to do so. From July 1 DIP S.A. will be responsible for the brands Keeway, Benelli and Goccia in France and for Keeway and Goccia in the BeNeLux.
Changed market conditions
The QianJiang Group altered the distribution in the named countries due to ‘changed market conditions,’ Henk Buiter who will continue to manage Keeway and Goccia in the Belgium, The Netherlands and Luxemburg. Under the Goccia brand an e-bike range with specific for Holland and Belgium developed models is about to be launched.
Marseille based DIP S.A. is for over 40 years importing and distributing powered two-wheelers and represented a number of renowned brands in France like Aprilia and Malaguti. Currently DIP S.A. is representing, among others, Daelim and Royal Enfield.
The QianJiang Group has over 10,000 employees that produce scooters and motorcycles as well as power products like motorized garden equipment, generators and pumps. Annual revenues are about 1.2 billion euro of which 530 million is generated through export to the US and EU.