Scott Sports Opens First Concept Store
LANDQUART, Switzerland – Early June Scott Sports officially opened the doors of its first concept store in collaboration with Bike4Fun. Only one year after presenting the philosophy and first ideas to its partners, Scott welcomed business relations in Landquart to reveal a new dimension of bike shops.
“For real cycling enthusiasts, buying a bike means more than just scrolling the web and buying a new bike. It’s is more like an emotional experience”, explains Jochen Haar, Communication Manager of Scott.
Buying bike becomes great experience
“Cycling is a highly emotional activity, a lot of bikers appreciate valuable advice, competence and friendly and open surroundings. The process of buying a new bike becomes a great experience. We have combined all these aspects in the Scott concept store.”
800 square meters on two floors
Bike4Fun uses 800 square meters on two floors plus a show workshop, a basement including space to stock mounted bikes in all sizes to ensure availability and fast delivery. Customers can expect to find a large variety of Mountain Bikes, Road Bikes and E-bikes. Predominant design styles are shiny gloss as well as oak veneer slat walls.
Not mono-brand store
Combined with concrete ceilings, the wooden elements and specific LED deco lamps give a very special, bright and warm atmosphere inside the shop. The Scott Concept Store is dealer-operated and owned by Bike4Fun and not a mono-brand store. Scott Sports created the interior design elements and a whole concept for this strategy.