Endura Enters Helmet Market
LIVINGSTON, UK – The cycling wear brand Endura extended its product range with helmets. The first range of road and MTB models are now available.
“The helmets have benefited not only from extensive rider input, but also from the latest computer mathematical modeling techniques resulting in both outstanding looks and great performance”, says Endura spokeswoman Katrin Engel.
The new range includes the Airshell, a lightweight in-mould road cycling helmet that weighs only 220 gram in size S/M. It features glass fibre/carbon fibre reinforcement bridges for unbeatable strength-weight combination. It comes in 4 colours, plus in a Team NetApp-Endura Replica Edition. The Snype Helmet is a lightweight mountain bike helmet, also weighing 220 gram with a removable visor, and is available in 4 colour ways.
Endura currently manufactures both with partner companies and also in its own custom built 3,000 square meter facility in Livingston, Scotland. For its cycling wear collection the equipment includes a modern printing works with high speed sublimation digital printing equipment.
The company’s specialist production lines include ultrasonic welding and cutting equipment, bonding presses, tension free fabric cutting, laser cutting, CAD pattern design, auto-lay planning and almost all types of sewing machines. The Far Eastern QC team operates from Endura’s bonded warehouse facilities in Shanghai.