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Lazer Helmets Changes Distribution


BRUSSELS, Belgium – Lazer Helmets signed a new partner contracts with a distributor for the UK and Ireland market. Distribution on the Benelux market is also said to change, but nothing has been confirmed yet by Lazer themselves.

Lazer Helmets Changes Distribution
New distribution partners for Lazer in UK and Benelux. – Photo Lazer

For the UK and Ireland market Lazer Helmets picked Madison exclusively for their complete range of helmets and eyewear. According to Lazer CEO Sean van Waes, “Madison is the perfect partner to bring the Lazer brand to the forefront of the UK marketplace. Madison is a strong distributor in the UK with a long history of success.”

Product innovation

“Lazer, founded in 1919, is the most experienced helmet manufacturer in the business. With our Wasp aerodynamic helmet and our Magneto eyewear as examples, Lazer is at the forefront of product innovation in both cycling and snow helmets as well as vision products. We are going for pole position in the UK.”

“Madison has an unrivalled track record in successfully marketing and selling helmets and is responsible for placing several million units over the years we have been active in this category”, claims Dominic Langan, Madison CEO. “With all our experience and the considerable resources at our disposal our simple objective is to make Lazer the number one helmet brand in the UK and Irish markets.”

The 2014 range of Lazer helmets and eyewear will be available starting July 2013.

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