News Article

Paul Stratta Appointed CEO of Karbon Kinetics


LONDON, UK – Karbon Kinetics Ltd. announced the appointment of Paul Stratta as CEO, effective immediately. Stratta is charged with the overall responsibility for the management of the company and the accelerated development of the commercial side of the business.

Paul Stratta Appointed CEO of Karbon Kinetics
“I recognize Gocycle’s huge market potential”, says Paul Stratta as the new CEO of Karbon Kinetics Ltd. – Photo Karbon Kinetics

Stratta commented, “I recognize Gocycle’s huge market potential, and enthusiastically look forward to kicking off an aggressive expansion of this exciting brand throughout Europe and beyond.”


Richard Thorpe, founder of KKL and designer of Gocycle, will transition his management role to chief technical officer to focus on product design, development and the smart, cost-effective industrialization critical to meeting Gocycle’s rising demand.

Thorpe commented, “I am pleased to welcome Paul to the Gocycle team and am extremely positive about our future with him as the lead. He brings a combination of business and marketing acumen that is essential to the future of KKL and the Gocycle brand, and we look forward to new levels of growth and success.”

Stratta will immediately put to work the significant skills and extensive international operating experience developed in his management of brands like Easton-Bell Sports, Coleman Company, VP and Hi-Tec Sports.

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