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CST Sponsors Ajax Soccer Team


AMSTERDAM, the Netherlands – Bicycle tire manufacturer CST announced a three-year sponsorship deal with Ajax, the largest and most famous soccer team of the Netherlands. The deal will be signed next August 20.

CST Sponsors Ajax Soccer Team
CST linked its name to Ajax Soccer Team to increase the company’s brand awareness in Europe. – Photo Bik Europe

Cheng Shin Holland CEO Jack Duis is excited to link CST to Ajax, and expects the team to be an ideal partner to increase the company’s brand awareness in Europe. “We are proud to link CST to the most successful club in the Netherlands,” he said. CST’s European head office is located in Amsterdam.

CST from Taiwan was established in 1967 and is the largest bicycle and motorcycle tire manufacturer in the world with factories in Xiamen, China. The European headquarters is located in Uithoorn (near Amsterdam).

CST employs more than 25,000 people and the company distributes to over 170 countries. In addition to tires for bicycles CST also produces quality tires for cars, trucks, buses, motorcycles, scooters, quads, karts, lawnmowers etc..

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