Giant Expects Steady Growth in Bicycle Market
TAICHUNG, Taiwan – Giant Manufacturing Co. Ltd. revenue for the first two quarters of 2013 totaled US$906 million (€ 681m). The figure translated to an approximate growth of 4% compared to last year’s US$871 (€ 655m) in the same period.
Talking about one of the world’s fastest growing markets, founder and president of Giant, King Liu, pointed out that the company has always been at the forefront of developing the China market. Giant was one of the first companies in the industry to establish a factory in China.
Surging demand in China
Now that the standard of living in China is steadily rising, the demand for higher quality bicycles is surging. This steady outlook presents a great opportunity for Giant, Liu pointed out.
With over two decades of presence in China, Giant now provides a full range of products across more than 2,500 local dealerships in the market.
Giant recently announced the 2014 model of its hugely popular TCX Advanced carbon cyclocross race bike. The series boasts sub-1050-gram frames and hydraulic disc brakes.