News Article

Sugoi Changes Distribution in Europe


BURNABY, Canada – Sugoi Performace Apparel will change its European distribution. As of summer 2014 collection will the Cycling Sports Group Europe BV distribution take over in the Netherlands, Belgium, Germany, Austria, France, Spain, Portugal, Italy and Scandinavia.

Sugoi Changes Distribution in Europe
Cycling Sports Group Europe will take over Sugoi distribution in nine European countries. – Photo Sugoi

Both Sugoi and the Cycling Sports Group Europe (CSG) are divisions of Dorel Industries. CSG Europe has a reputation of building premium brands with Cannondale and GT. In the last 18 months, the senior product development team Sugoi worked closely with the European team to develop a European line of cycling wear.

Customer service level

In an announcement Sugoi stated that the 2014 collection, combined with the CSG sales and marketing infrastructure is expected to bring significant improvement in the customer service level and increased demand for Sugoi products.

Deliveries for the coming fall/winter 2013 collection will be sent from the Sugoi distribution center. At the end of this year, the full integration of the CSG Service program at the central European distribution center, the B2B online ordering system and shop-in-shop systems, will be a fact.

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