Chariot Carriers Changes Brand Name
MALMÖ, Sweden – Two well-known brands in the bicycle industry have joined forces. Chariot Carriers, for more than 20 years one of the world’s largest producer of children’s carts, will continue under the name Thule.
The Chariot product family, which is part of the Thule Group since 2011, will be known as Thule Chariot. This is one of the first steps in Thule’s entrance in this new product category called ‘Active with Kids’. The new name will be effective as of October 1.
The new category is Thule’s next step in their strategy to promote an active life including the family members. In the past 70 years Thule has always been developing products to transport outdoor products, including bicycles. The addition of kids carriers to transport children during the parents outdoor activities is a logical part of this philosophy.
The first rebranded child carriers were shown at Eurobike.