News Article

NuVinci Expands European Sales Team


AALSMEER, the Netherlands – Fallbrook’s European NuVinci sales team has hired Roland ten Brinke (34) as its new Sales Director – Europe. He will be responsible for the coordination and control of sales activities throughout Europe.

NuVinci Expands European Sales Team
Roland ten Brinke is Fallbrook’s new European Sales Director. - Photo Bike Europe

“Ten Brinke’s main target will include expanding sales and market share of NuVinci products in the Germanic and Benelux regions”, says NuVinci’s Vice President Sales Jack Brandsen.

As former co-owner and General Manager of the Dutch brand Fast Forward Wheels, ten Brinke is well known within the bicycle industry. He started his career in 2001 with SRAM and worked in several positions including Sales Manager Europe. In this position, he was responsible for aftermarket sales to European SRAM distributors.

In 2008, ten Brinke moved to Fast Forward Wheels as co-owner and General Manager and helped to secure a solid market position for the Dutch wheel manufacturer. “After several successful years with SRAM and Fast Forward, time has come for a new challenge,” ten Brinke said.

“NuVinci is very well established in Germany, but I see great potential to increase its market share. This also includes the opportunity to grow revenues in neighboring countries, such as Austria, Switzerland, and the Benelux.”

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