News Article

SRAM Reorganizes Asia Operation


SHANGAI, China – In the past months SRAM hired new staff and restructured its Asia sales and marketing organization. “It is our aim to provide more direct, fastest, more efficient and dedicated services,” explains the SRAM spokeswoman.

SRAM Reorganizes Asia Operation
Leo Xu, SRAM’s new OEM Account Manager in China. – Photo SRAM

According to the parts and component manufacturer the bike business in China is growing very fast for several years. In respond to the changing market situation in China SRAM appointed Market Manager Eric Chin, OEM Account Manager Leo Xu and Marketing Manager Fangjie Xu. They will be operating out of the SRAM China office in Kunshan near Shanghai.

To handle to expanding the Asian business outside China SRAM assigned Director Sales Asia Billy Yu and Market Manager Asia Ian Wang. They will be based in SRAM’s Taiwan office in Shengang near Taichung.

Comment on this article