Sapim Reorganizes Swiss and French Distribution
WILRIJK, Belgium – Spokes and nipples manufacturer Sapim concluded a partnership agreement with Astérion and JP Racing Bike for the distribution of its products in France.
“We are already present in France through our production subsidiary based in Feurs, in the region of Lyon,” explains Sapim MD Amaury de Cordes. “However we have always been focused on OEM customers.”
“Recently, following a recurring and increasing demand of the French market, we have decided to partner with Astérion and JP Racing Bike to expand the distribution of our products. We will continue to keep a close relationship with our OEM partners while Astérion and JP Racing Bike will take care of the after-market and other market players.”
New Swiss distributor
From December on Willimann Bikesport GmbH is the official distributor for Sapim spokes and nipples in Switzerland. It is located in Aetigkofen, in the region Solothurn. They have a history working together with Sapim.
“We know this company as a sportive and a professional wheelbuilder with an ambitious focus on the brand”, says Amaury de Cordes. “We would like to thank also Fuchs Movesa for the good relationship and collaboration over the past years.”