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Fallbrook Invests in Further Growth

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CEDAR PARK, USA – Fallbrook Technologies inventor of the NuVinci continuously variable planetary (CVP) technology expands its European sales and marketing organization.

Fallbrook Invests in Further Growth
New at Fallbrook: Ralf Brendemühl (right) and Daniel Bley. – Photo Fallbrook

Ralf Brendemühl is the new Sales Manager for Northern Germany has significant experience in the cycling industry. Most recently, he served as Sales Representative for Bico Zweirad Marketing GmbH and previously worked with Rose, Specialized, and Bergamont.

“I have closely followed the development of NuVinci technology during my past business activities,” noted Brendemühl. “Now I’m looking forward to further supporting and establishing the position of NuVinci products in the market.”

Marketing manager

Fallbrook’s new Marketing Manager Europe is Daniel Bley. He previously worked for more than seven years with the German bicycle brand Canyon, where he started Canyon’s marketing department and headed up their global marketing efforts.

“I am delighted to be working within the industry that I know so well, and especially pleased to be working with Fallbrook because of its innovations in the area of consumer experience,” said Bley.

In addition, Lennart van Houwelingen, previously Sales Representative, Netherlands, has been promoted to Sales Manager, Benelux, and thereby expanding support in the region. An additional sales position, located in Southern Germany, will be announced in the near future.

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