Herrmans Increases Focus on Lights and Chainguards
JAKOBSTAD, Finland – Herrmans, producer of grips, reflectors, lights, chain guards and rim tapes, has defined its future goals specifically. The Finnish parts maker, which is celebrating its 55th anniversary this year, is more than ever before focusing on lights and chain guards. But without neglecting its heritage in grips and rim tapes.
Herrmans CEO Reijo Tiuraniemi has a clear vision on where his company, which next to the named bike parts also produces heavy duty lighting systems for building and mining machinery, is to go in the next years. Apart from more lights and chain guards it’s also in more co-makership projects with European OEMs.
Despite the depressed market situation for bikes in many European markets which also affected Herrmans results, the Finnish company saw its joint product development with OEMs increase significantly in 2013. Five co-makership projects were handled with and for various customers. In order to effectively handle such co-makership projects Herrmans regards R&D as the company’s core competence. With a manager plus three mechanical engineers and ones for electrics, optics and for production as well as a designer, the company’s current R&D department is well suited for more co-makership projects.
Next to R&D Herrmans also invested significantly in testing machines for lights. The company regards front and rear lights for bicycles and e-bikes as ‘strategic products’. The same goes for chain guards. The company that produces 50 million plastic parts per year, is focusing on these product groups. At Eurobike 2014 a new chain guard suited for the Bosch mid-motor will be presented. Here also two new headlights are to be launched; dynamo and battery operated.
Next to R&D Herrmans regards supply flexibility as another core competence. A lead time of one to three weeks is guaranteed with lots of products (and colour variations) available from stock. For customers outside Europe, Herrmans opened a bonded warehouse in Taichung, Taiwan in 2011 and a sales office in Germany last year. Currently the Finnish parts producer has a staff of 180 employees; operates 27 injection moulding machines; 2 extrusion lines for rim tapes; 5 semi-automated welding stations for reflectors and works in 3 shifts. The company’s 2013 turnover stood at 36 million euro while for this year 40 million is forecasted.