Intersport Expands Bike Production in Machecoul
MACHECOUL, France – The bike facility in Machecoul, France which Intersport France took over one year ago from Cycleurope, is operating better than expected. This facility plays a vital role in Intersport’s plans to become a key player in the French bicycle market. Production planning for 2015 stands at assembling 350,000 (Nakamura) bikes.
According to a recent Sporting Goods Intelligence report; In 2014, Intersport expects to make 241,000 units in Machecoul; about 20% more than the planned 200,000 bikes. And that number is to grow further as Intersport is shifted more production from other countries to Machecoul.
Reducing gap with Décathlon
Intersport, the world’s largest retail organization for dealers in sporting goods including bikes, invested 6 million euro in the take-over and the factory for having ‘Made in France’ bicycles. The objective of Intersport France is a surge in bike activities to reduce the existing gap it faces with the world’s number one in sporting goods; retailchain giant Décathlon.
The production expansion in Machecoul is expected to generate 60 additional jobs. With that an average of 245 employees will be working at the facility.
With more and more bikes produced in Machecoul also the logistics capabilities have to be increased. This will require the construction of an additional 12,000 square-meter warehouse. In France Intersport has over 600 stores and realizes an annual turnover of € 1.5 billion. The group has scheduled the opening of 80 new stores over the next three years.