News Article

Private Equity Company Invests in Rotor


MADRID, Spain – Rotor initiates a new growth phase thanks to a new financial partner. Last Friday the Spanish high-end components manufacturer announced a new partnership with the private equity firm, ProA Capital.

Private Equity Company Invests in Rotor
Rotor’s Ignacio Estellés, Pablo Carrasco, José Manuel Banqueri (left to right) welcome their new investor ProA Capital. - Photo Rotor

According to Rotor the transaction of a non-disclosed amount, is intended to consolidate investment and provide growth capital for the company’s ambitious business plan. Co-founders Pablo Carrasco, R&D director and Ignacio Estellés, president, along with CEO, José Manuel Banqueri, remain principle shareholders and company management.

Create new projects

“Our passion has always been to develop innovative technologies, so the partnership with ProA will allow us to create new projects and exciting patents, which is the dream of any entrepreneur,” Carrasco said.

Estellés added that, “ProA is the perfect partner for our new phase, bringing experience and capital to the development of our brand worldwide, and helping the company to compete against the biggest rivals in the market.”

Oval QRings

Rotor established its brand identity through its variable geometry, oval QRings, which increase pedalling efficiency by eliminating the dead point inherent in a full pedal rotation. It started with Carlos Sastre 2008 Tour de France victory on Q-Rings and since then, many other champions have followed like Ryder Hesjedal, Thor Hushvod, Rui Costa, Marianne Vos and mountainbiker Christophe Sauser.

“Our challenge is to keep bringing innovation to the cycling experience,” explained Banqueri. “The entry of ProA Capital as shareholder will allow Rotor to face this challenge with enough resources by investing accordingly in order to manage the growth and to deliver the best products to our consumers.”

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