SKS Germany Draws Positive Balance for 2013
SUNDERN, Germany – “Despite a difficult start of 2013 we managed to increase sales in all our products categories”, says SKS CEO Michael Beste.
“The main drivers of our success last year were the Snap-on mudguards and air pumps in combination with the recently started distribution of the Italian saddle brand Selle San Marco.”
SKS exported to more than 50 countries and increased sales in almost all its major markets. “Our dealer direct sales strategy we started in 2009 in Germany and Austria is a true success story”, Beste continues. “We are able to grow the number of direct customers by hundreds every year. We are particularly pleased that we not only increased our sales volume but also market a wider range of our products at most dealers.”
“In future we will continue to strengthen our successful strategy of “Made in Germany” in combination with a high level of service.”