News Article

Accell North America Forms eBike Competence Center


KENT, USA – Accell Group is investing to further innovation and infrastructure in e-bike category through its North American subsidiary, Accell North America by launching a new division, called the ‘Electric Bicycle Competence Center’.

Accell North America Forms eBike Competence Center
Accell North America launched a new division, called the ‘Electric Bicycle Competence Center’. - Photo Accell Group

The timing of this new department coincides with key e-bike innovations from Acell Group’s brands Raleigh, Lapierre and Diamondback planned for model year 2015.

Support platform and service foundation

“We believe in the long‐term growth opportunity of e-bikes in the North American market and we want our dealers positioned for success on the front end of that,” said Steve Meineke, CEO of Accell North America. “The investment in EBCC‐NA will yield a support platform and service foundation for Accell’s dealers, while at the same time, the innovation found in our new e-bike products from Raleigh, Lapierre and Diamondback will create strong consumer demand.”

The EBCC-NA will include support programs and services to dealers for a range of Raleigh, Lapierre and Diamondback e-bikes. Additionally EBCC‐NA will provide dealers with platform and support for e-bike selling systems, technical training, technical support, after‐sale service and repair, spare parts distribution and lithium battery pack testing and services.

Currie Technologies facility

EBCC‐NA will be located within Currie Technologies facility in Simi Valley, California. Larry Pizzi will lead the division as its managing director. Pizzi, president of Currie Technologies, has been with the company since 2002.

Bosch and Magura

More news on e-bikes for the North American market comes with Bosch officially launching its Performance Line e-bike drive system at the Sea Otter Classic in Monterey which took place last weekend. Here the company also announced that Magura Direct will be its future partner in providing e-bike service support to US independent bicycle retailers.

Magura’s main responsibilities will include the management of the dealer e-bike service hotline, the supply of spare e-bike parts to independent bicycle retailers as well as the handling of warranty cases and regular dealer trainings. The Bosch e-bike service program will begin September 1 of this year.

In Europe, Magura has already provided e-bike service support since 2011.

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