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Giant Announces ‘Liv’ as Independent Brand


TAICHUNG, Taiwan – Recently bicycle manufacturer Giant announced that its sub-brand ‘Liv’ will be transformed into an independent brand as part of Giant’s business expansion plan for 2014.

Giant Announces ‘Liv’ as Independent Brand
Giant‘s sub-brand ‘Liv’ will be transformed to an independent brand. – Photo Giant

The presentation of ‘Liv’ as stand-alone brand was confirmed by Giant CEO Anthony Lo. He stated that the company’s sub-brand will soon become an independent brand. It will continue to focus on serving the female rider’s market segment.


In the news media TaiwanTrade Anthony Lo also reported that the company is expecting growths in China, Taiwan and other new markets in 2014, while its sales continue to warm up in North America and Europe.

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