News Article

Robert Priest to Leave SRAM


AMERSFOORT, the Netherlands – Robert Priest, Director of OE Sales and Dealer Marketing – SRAM Europe, will step away from the company in early June. In a statement SRAM says that: “In the last year, Robert has endured a declining kidney condition. The associated treatment requires his full attention. So, he has made the difficult decision to leave SRAM and focus 100% on his health.”

Robert Priest to Leave SRAM
SRAM’s Director of OE Sales and Dealer Marketing - SRAM Europe, Robert Priest will step away due to health problems. – Photo Bike Europe

“SRAM is grateful for the almost 20 years of committed service from Robert,” says SRAM President Stan Day. “He brought a skill set of strong market analytics, and management discipline to many successful roles here. He led teams that delivered substantial growth in both our Aftermarket and, more recently, OE business. He will be greatly missed. The SRAM door will remain open for him when he puts this health issue behind.”

Priest’s roles at SRAM included; Director of European OEM Sales and Dealer Marketing since 2008. With respect to OEM business, he’s responsible for leading SRAM into becoming the clearly established 2nd largest component supplier in the European market.

Additionally, he led the establishment of SRAM’s Dealer Service Direct programs across; Germany, France, Benelux, UK and Nordic regions. Prior to that role, he led SRAM’s Global Aftermarket Sales for 7 years. SRAM’s AM sales tripled during that period. Priest started with SRAM in 1995 as a market manager in the UK responsible for OE and AM sales.

John Nedeau, SRAM VP of OE Sales, will temporarily handle Robert’s responsibilities. The current structure will be evaluated and possibly evolved if a more effective model is determined.

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