UCI to Focus on Cycling in Emerging Markets
LAUSANNE, Switzerland – Recently, the UCI Management Committee has confirmed a number of important decisions including the adoption of a detailed vision and strategy to lead the development of cycling as a competitive sport and activity worldwide over the coming years.
The UCI’s strategy will see a renewed focus in growing cycling in all its forms across the world and rests in four core principles: development, internationalisation, ethics and excellence. The strategy will focus on the development of the sport in emerging territories, while giving support in countries where cycling has historically been strong.
Within the Olympic Games, the strategy looks to build on cycling’s core position, and enhance its presence and contribution. The new strategy embraces the breadth of the commitments of the UCI President, reflecting cycling’s unique position as competitive sport, healthy living activity and means of transport across the world.
A range of new initiatives in advocacy and international development were discussed and approved, together with continued support to drive the growth and sustainability of women’s cycling. Part of this strategy is focused on innovation with the goal of positioning cycling as the leader among sports in its use of technology.
Following the Management Committee meeting, UCI President Brian Cookson said: “I would like to thank the Management Committee for its significant input into a number of very important UCI decisions that will help shape the future of our sport such as the UCI’s global strategy which can now be embedded throughout the work of the UCI. I am pleased with the progress of growing of cycling at all levels.”