News Article

Zimberoff Moves Onto Senior Management Role at SRAM


CHICAGO, USA – SRAM’s President Stan Day announced the expansion of SRAM’s Senior Management to include a dedicated role of Vice President of Marketing. David Zimberoff will take on that role immediately.

Zimberoff Moves Onto Senior Management Role at SRAM
David Zimberoff, SRAM’s new Vice President of Marketing. – Photo SRAM

“The addition is expected to provide better visibility and coordination for what is becoming increasingly distinct OEM and Aftermarket marketing requirements,” said SRAM’s President Stan Day. “Secondly, it will empower both VP of Product and VP of Marketing to focus their attention and leadership on a very large but more specialized set of activities.

“The objective is to get tighter fit between our sales, product and marketing activities, and David is has been an integral part of SRAM in terms of its growth, its image and its spirit.”

Dual role

David Zimberoff joined SRAM in March of 1995 as their first industrial designer. In those early years he played a dual role of industrial design with increasing emphasis on marketing. In 1999 he took over leadership of marketing communications, most recently as Global Marketing Director. He built the global marketing team at SRAM to include Product Marketing, Sports Marketing, Sponsorship & Events, PR & Media relations, Graphic Design, Web & Digital, Technical Communications, and Regional Marketing in emerging markets.

Mike Mercuri, formerly the VP of Product and Marketing, will shift his focus exclusively to Product as Vice President of Product.

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